Why Gluten Free Matters and How Gourmet Granny’s Helps Retailers Meet the Demand
Gluten free eating is no longer a niche. What began as a dietary necessity for people with coeliac disease has expanded into one of the most influential consumer trends of the last decade. Today, shoppers actively seek out gluten free products not only for health reasons, but also as part of a general move towards ‘cleaner’, more mindful eating. For retailers, that shift brings both a challenge and an opportunity: the need to stock products that deliver on flavour, convenience, and consumer trust.
That’s where Gourmet Granny’s makes all the difference.
A Family Brand with a Gluten Free Future
For more than four decades, Gourmet Granny’s has been a trusted name in Australian kitchens. Originally created by two grandmothers determined to make better gravy than what they could find on supermarket shelves, the brand has stayed true to its roots while evolving with consumer needs. Today, the entire range is 100% gluten free, from traditional gravies and dry powder sauce mixes to liquid stocks, heat-and-serve sauces, and Asian-inspired stir fry sauces.
By reformulating without gluten (and without compromising flavour), Gourmet Granny’s gives consumers confidence they can enjoy every product in the range without fear of gluten contamination.
Why Gluten Free Appeals Beyond Coeliacs
While coeliac disease affects around 1 in 70 Australians, far more shoppers are choosing gluten free foods by preference. Reasons include:
- Perceived health benefits: Some consumers report feeling less bloated or sluggish when reducing gluten.
- Dietary experimentation: Gluten free eating aligns with broader interest in paleo, keto, and low-carb diets.
- Inclusivity at the table: Families often buy gluten free products so everyone, including gluten-sensitive members, can enjoy the same meal.
This makes Gourmet Granny’s range highly appealing across multiple shopper demographics, and not just those who are medically required to avoid gluten.
Convenience, Confidence and Meal Inspiration in Every Pack
One of the strongest consumer drivers is convenience. Gourmet Granny’s offers gluten free meal inspiration that helps shoppers put dinner on the table faster while still feeling proud of what they’ve cooked.
- Gravy and Sauce Mixes: Quick sachets for chicken gravy, rich roast, or creamy mushroom.
- Classic Stocks: Fat free, preservative free, and gluten free bases for soups, casseroles, and risottos.
- Heat & Serve Sauces: Creamy pepper, Diane, red wine jus and more, ready in mere minutes.
- Stir Fry Sauces: Honey Soy, Malaysian Satay, Teriyaki, and Pad Thai, helping families create fresh meals with protein and vegetables.
These products encourage shoppers to build meals around them, adding proteins, carbs, and fresh produce. That drives higher basket value for retailers.
Why Retailers Benefit from Stocking Gourmet Granny’s
- Capitalise on a growing market: Gluten free sales continue to outpace overall grocery growth.
- Offer peace of mind: Customers can buy confidently, knowing the entire Gourmet Granny’s range is gluten free.
- Drive repeat purchases: Gravies, sauces, and stocks are pantry staples, and customers come back for them weekly.
- Increase cross-sales: Position products beside fresh meats, vegetables, or pasta to encourage meal building.
- Leverage a trusted brand: Established in the 1970s and still family-run, Gourmet Granny’s brings authenticity and loyalty.
Final Word
Gluten free is no longer optional for retailers, it’s an essential part of meeting consumer demand. With Gourmet Granny’s, you can stock a brand that is wholesome, family-run, Australian-made, and 100% gluten free across the range. Consumers know they can purchase confidently, whether they’re coeliac, gluten sensitive, or simply making a lifestyle choice. And for retailers, the result is clear: repeat sales, increased basket value, and stronger customer loyalty.
Stock Gourmet Granny’s today and let gluten free flavour work for your business.
