The Gourmet Merchant

The Gourmet Merchant produce a delightful, nostalgic range of Rock Candy, Lollipops and Boiled Sweets. You can use them to advantage in more ways than simply popping them on a shelf and waiting for customers to notice them. As they are a low-cost item, they can provide many different opportunities to add dollars to your bottom line, increase awareness of your company and keep customers happy.

Here are some ideas on how to use confectionery to boost sales, thank customers and add value to other purchases.

• Confectionery is a big seller all over the country, for self-indulgence, gifts, rewards, prizes, corporate promotions and special occasions.
• The Gourmet Merchant creates a colourful range of wholesale lollies, sweets, candies and lollipops.
• Perfect for colour-themed gift giving.
• The range lends itself beautifully to original, creative merchandising.
• Use The Gourmet Merchant’s confectionery to enhance displays, add value to hampers, entice impulse purchases and as free gifts to reward loyalty and attract more custom.
• Provide bowls of individual candies such as Boiled Sweets, Rock Candy, Humbugs and Bullseyes for your customers to help themselves. Be sure to position retail packs of the candies nearby for those all-important impulse purchases.

Corporate clients

• Keep stocks of confectionery on hand to add to order parcels to thank customers for their orders. They will appreciate the gesture and remember your company for next time.
• Have a bowl of candies ready for visiting clients to help themselves when arriving for meetings.
• Jars of Rock Candy and Humbugs make the perfect goodie bag addition to lift sugar levels during afternoons at conferences and similar events.
• Colour-themed confectionery to match corporate branding is always a welcome gesture at Christmas, Easter and other significant occasions such as launches of new products, premises or services.
• Perfect for trade shows to attract attendees to your stand.

Gift hamper/florist clients

• Low-cost products add bulk, colour and variety to your gift hampers.
• Everybody loves nostalgic confectionery; it’s the easiest way to keep the most people happy.
• Colour code your gift hampers to match themes, weddings or boy/girl baby themes.
• Send a Lollipop out of the blue to customers who haven’t ordered in a while to remind them of your products and services.
• Create products centred on The Gourmet Merchant’s products: e.g. ‘Sweet Nothings’ Valentine’s package, ‘Sweets for My Sweet’ happy birthday hamper, ‘The Good Old Days’ nostalgic candy box.

Retailers

• Experiment with grouping The Gourmet Merchant’s confectionery in different ways: by colour, by packaging, by flavours, etc.
• Provide samples for customers to taste as they browse your store. Taste tests result in must-have purchases, especially when you’ve just satisfied a sugar craving.
• Use as a gift with purchase for products of a determined retail value.
• Intersperse packaged candy with other items for sale such as teddy bears, cookware, baking sets, bed linen, handbags, cosmetics, children’s soft furnishings and more.
• Announce the addition of The Gourmet Merchant range in your newsletter or on social media. Offer a ‘buy two, get one free’ deal to entice customers in store.
• Offer Lollipops to small children who have behaved beautifully while parents are shopping in your store.
• Verbally suggest the products at point of sale to increase the rate of impulse purchases.

Foodservice clients

• Offer a single candy with a hot beverage, smoothie, milkshake or juice.
• Crush candy and dip cocktail glass rims in for decoration, crunch and flavour.
• Add crushed candies to recipes or sprinkle over the top of the finished product.
• Keep a bowl at the counter so customers can help themselves when paying their bill.

Not only are lollies, candies and lollipops tasty and addictive, but they’re fun, inspiring and easy to turn into something special. Be creative and make the most of the opportunities available to you with The Gourmet Merchant’s range of quality wholesale confectionery.