ALTR Functional Drinks

Wholesale Functional Beverages in a Can

ALTR is an Australian beverage brand producing a range of wholesale functional drinks designed to align with how consumers want to feel throughout the day. With bold flavour profiles, purposeful formulations and visually striking cans, ALTR delivers ready-to-drink functional beverages that stand out in retail fridges and offer consumers an easy, grab-and-go choice based on their current state of mind and activity needs.

Positioned at the intersection of wellness beverages, performance drinks and lifestyle branding, ALTR appeals to modern consumers looking for drinks that do more than refresh.

Why Stock or Serve ALTR

Australian functional beverage brand with strong lifestyle positioning
Functional drinks matched to consumer intent, not just flavour
Eye-catching cans that draw attention in retail fridges
Ready-to-drink format for immediate consumption
Appeals to wellness-focused, active and modern lifestyle consumers
Suitable for retail, foodservice and on-the-go environments
Clear product differentiation within the functional drinks category
Packed with electrolytes
Zero sugar
Vegan and gluten free

Functional Beverage Range

ALTR’s range of functional canned drinks is designed to be selected intuitively, allowing customers to choose a beverage that suits how they want to feel in the moment. Each product combines targeted functionality with clean flavour and strong visual shelf presence.

ALTR Chill - A calming functional beverage crafted for relaxation and downtime. Designed to help consumers unwind, ALTR Chill is well suited to moments of rest, evening wind-downs or low-intensity social settings, offering a soothing alternative to traditional soft drinks.
ALTR Energy - A refreshing energy drink alternative created to deliver uplift and vitality without the aggressive edge of conventional energy beverages. ALTR Energy suits busy days, workouts or on-the-go moments where consumers want sustained energy with a modern, lifestyle-focused feel.
ALTR Focus - A focus-enhancing functional drink developed for clarity and concentration. Ideal for work, study or creative tasks, ALTR Focus appeals to consumers seeking mental sharpness and productivity in a convenient canned format.
ALTR Bliss - A feel-good functional wellness drink designed to elevate everyday moments. ALTR Bliss offers a balanced, uplifting experience that resonates with consumers seeking positivity, enjoyment and a lighter emotional lift.

FOR RETAILERS

ALTR is well suited to independent retailers, health food stores, convenience stores, specialty beverage retailers, vending machines, and gym-adjacent outlets seeking functional beverages with strong visual appeal. The bold can designs help the range stand out in crowded fridge spaces, while the functional positioning encourages impulse purchases based on how customers want to feel at that moment.

FOR FOODSERVICE

ALTR provides cafés, restaurants, studios, workplace cafés, gyms, university and hospital cafeterias, and hospitality venues with a modern functional drink offering that requires no preparation. The range works as a premium fridge option, a non-alcoholic alternative, or an add-on sale for customers seeking energy, focus or relaxation throughout the day.

ALTR FAQs

What are functional beverages?

Functional beverages are drinks formulated to deliver a specific benefit beyond hydration, such as energy, focus, relaxation or general wellbeing. They are designed to fit naturally into daily routines and on-the-go consumption.

How does ALTR differ from traditional soft drinks or energy drinks?

ALTR is positioned as a modern functional drink, offering targeted benefits without the aggressive branding or one-size-fits-all approach of traditional energy drinks. Each product is designed to align with a different desire or application, allowing consumers to choose based on how they want to feel.

Why do functional drinks perform well in retail fridges?

Functional drinks encourage impulse purchasing, particularly when benefits are easy to understand at a glance. ALTR’s bold can design and clear positioning help the range stand out, while the ready-to-drink format suits convenience-driven buying behaviour.

Are ALTR drinks suitable for foodservice environments?

Yes! ALTR’s drinks are well suited to cafés, gyms, studios and hospitality venues seeking a premium, no-prep functional beverage that complements modern menus and wellness-focused customer preferences.

HOW TO PLACE YOUR WHOLESALE FUNCTIONAL BEVERAGES ENQUIRY

To find out more or to place an order, reach out to ALTR today using the contact form and contact details at the top of this page. Don't forget to tell them that you heard about them on Fine Food Wholesalers!