Ride Consulting Group

FMCG growth strategy, supermarket access, product development and pricing support for Australian food and beverage brands

Helping food and beverage brands grow into supermarkets, scale sustainably, and succeed with confidence

Based in Brisbane and founded in 2025, Ride Consulting Group partners with Australian and New Zealand food and beverage brands to help them grow into major retailers, improve what they’re already doing, and plan for long-term success. Whether you're just getting started or you’re ready to take things to the next level, Ride provides the structure, strategy and support to help you move forward with clarity.

From Coles and Woolworths to independents and specialty stores, Ride helps better-for-you, premium and challenger brands find their place in grocery and thrive once they’re there. If you’ve ever wondered how to get your product into supermarkets, or why it's not selling the way you hoped, Ride Consulting can help you unpack those challenges and build a smarter path to retail success.

Every brand is different. Ride Consulting Group works closely with each client to understand your goals, simplify complexities, and offer practical advice that makes sense for your stage of business.

How Ride Consulting Group Supports Food and Beverage Brands in FMCG

Ride Consulting Group offers a full range of support to help food businesses at any stage become retail-ready, shelf-stable, and commercially sound.

Business Development
– How to get your product into Coles, Woolworths, or independent supermarkets
– Planning a smart go-to-market strategy that suits your brand
– Support with launching into new channels or regions
– Advice on working with buyers, distributors or brokers
New Product Development & Packaging
– Turning your idea into something a buyer wants on their shelf
– Making sure your packaging is clear, compliant, and competitive
– Creating a label that tells your story and meets what retailers expect
– Helping you align with consumer trends and category fit
Commercial Presentations & Buyer Meetings
– Preparing what to say and show in range review meetings
– Creating buyer decks that get attention and make your case
– Helping you feel confident talking to national retail buyers
Key Account Support
– Managing relationships with major or independent retailers
– Staying on top of promotions, sales data and what's working
– Troubleshooting when things go quiet or sales flatten
– Keeping buyers engaged and confident in your brand
Forecasting & Pricing (P&L) Strategy
– Making sure you’re charging the right price at every level
– Working out how to make a profit while staying competitive
– Forecasting your sales to plan stock and avoid waste
– Building clear, easy-to-use templates you can keep using

Support for All Stages of Your Food Brand Journey

If you're a food founder just starting out – You might be unsure how to price your product, what buyers expect, or how to get onto retail shelves. Ride works with you step by step, translating big retail expectations into simple, manageable actions.
If your business is growing – Maybe you’ve landed some stockists but now need to go national, enter export markets, or tighten your operations. Ride helps you build systems, strengthen your offer, and prepare for the next chapter.
If you're more established but facing challenges – If sales are slowing, margins are tightening, or retailers are asking for changes, Ride helps you reset and refocus with calm, clear commercial guidance.

Frequently Asked FMCG Strategy Questions:

How do I get into Coles or Woolworths?
Why isn’t my product selling the way I hoped?
How do I price it properly and still make money?
What do buyers really want to see in a pitch?
Is my packaging helping or hurting me?
We’ve hit a wall, what should we do now?

HOW TO MAKE YOUR ENQUIRY ABOUT RIDE’S FMCG CONSULTING SERVICES

If you’ve been asking these sorts of questions and need expert advice about how to get your food or beverage product thriving in a mainstream retail environment, Ride Consulting Group can help you find real answers and take the next step with confidence. Reach out using the contact form or contact details at the top of this page.