State of Play

Zero-Alcohol Beer Brand Seeks Nationwide Distributors

Distributors are urgently sought to introduce New Zealand's fastest growing beer brand into retail outlets and foodservice businesses throughout Australia. Yes, fastest growing beer brand, even though it's a non-alcoholic beer!

Your Food Connection is a retail and foodservice brokerage and distributor based in Perth and they are the exclusive Australian distributors for State of Play. They are looking for sub-distributors who will sing State of Play's praises and get it into fridges far and wide.

State of Play Zero-Alcohol Beer

Non-alcoholic beers are booming in popularity. Consumers are increasingly looking for an alcohol-free alternative that still tastes like beer but won’t get them in trouble!

State of Play’s virtues:

Low sugar (2.2g/100ml)
Just 59 calories per can
Naturally brewed to <0.5%
No alcohol removal
No added sugar
Flavours that will surprise you

Wholesale Zero-Alcohol Beer

Available in four varieties, all with less than 0.5% alcohol. Brewed the natural way with a special yeast that produces a miniscule amount of alcohol, it tastes the way beer should. Other mainstream zero-alcohol beers utilise a process that strips the beer of alcohol, but that means the flavour of the hops and malt are always removed. But not with State of Play. It’s not as simple a process, but it certainly produces a tastier drop.

State of Play IPA – The perfect balance of NZ hops and Canterbury malt.
State of Play Nectaron Pale Ale – A hoppy non-alcoholic pale ale made with Nectaron hops, it boasts a 40 EBU bitterness backbone and a heady, fruity aroma.
State of Play Sunbreaker Ale – An ideal summer drink with a full body and finish, infused right at the end of manufacture with ginger, honey and lime.
State of Play Golden Lager – Finally, the specific yeast needed has been found that works well with wheat and barley. Riwaka hops and Canterbury malt combine to create this lightly hopped, malty beer.

State of Play is New Zealand’s fastest growing brewery and its only dedicated non-alcoholic brand. It was also the most awarded non-alcoholic brewery at the Australian International Beer Awards held in Melbourne held in May 2024. The brand is growing at 77% per annum, double the segment growth rate and the product is naturally brewed (not alcohol removed) and is low in sugar at only 59 calories per can! It's also the ONLY non-alcoholic mixed 6 pack available in Australia and New Zealand.

Brewed the natural way with a special yeast that produces a miniscule amount of alcohol, it tastes the way beer should. Other mainstream zero beers utilise a process that strips the beer of alcohol, but that means the flavour of the hops and malt are always removed. But not with State of Play. It’s not as simple a process, but it certainly produces a tastier drop.

Retailers

Ideal for bottle shops, supermarkets, convenience stores, and even health food stores and greengrocers.

Foodservice

Serve State of Play in cafes, restaurants, bars, pubs, clubs, poolside, at sports centres, cinemas and other venues where zero-alcohol beer would be appreciated.

Please reach out to Your Food Connection, State of Play's exclusive Australian distributor, for a sales deck and further information.