State of Play

Wholesale Zero-Alcohol Beer

What if we told you that State of Play’s Zero-Alcohol Beer is the fastest growing beer brand in New Zealand? This is following European trends where non-alcoholic beers are booming in popularity. Consumers are increasingly looking for an alcohol-free alternative that still tastes like beer but won’t get them in trouble!

It provides beer lovers with a refreshing alternative, so they don’t feel like they’re missing out when alcohol has to be off the menu. It’s for consumers aiming to drink a bit less to be healthier. And it’s for drinking simply because it tastes GOOD and is a healthier option than regular beer.

State of Play’s virtues:

Low sugar (2.2g/100ml)
Just 59 calories per can
Naturally brewed to <0.5%
No alcohol removal
No added sugar
Flavours that will surprise you

Wholesale Zero-Alcohol Beer

Available in four varieties, all with less than 0.5% alcohol. Brewed the natural way with a special yeast that produces a miniscule amount of alcohol, it tastes the way beer should. Other mainstream zero-alcohol beers utilise a process that strips the beer of alcohol, but that means the flavour of the hops and malt are always removed. But not with State of Play. It’s not as simple a process, but it certainly produces a tastier drop.

State of Play IPA – The perfect balance of NZ hops and Canterbury malt.
State of Play Nectaron Pale Ale – A hoppy non-alcoholic pale ale made with Nectaron hops, it boasts a 40 EBU bitterness backbone and a heady, fruity aroma.
State of Play Sunbreaker Ale – An ideal summer drink with a full body and finish, infused right at the end of manufacture with ginger, honey and lime.
State of Play Golden Lager – Finally, the specific yeast needed has been found that works well with wheat and barley. Riwaka hops and Canterbury malt combine to create this lightly hopped, malty beer.

State of Play is New Zealand’s fastest growing brewery and only dedicated non-alcoholic brand. It was also the most awarded non-alcoholic brewery at the Australian International Beer Awards held in Melbourne held in May 2024. The brand is growing at 77% per annum, double the segment growth rate and the product is naturally brewed (not alcohol removed) and is low in sugar at only 59 calories per can! It's also the ONLY non-alcoholic mixed 6 pack available in Australia and New Zealand.

Retailers

Zero-alcohol beers are in increasing demand in bottle shops, and are also ideal to stock in supermarkets, convenience stores and even health food stores. Why not offer taste tests so your customers can experience the surprising flavours for themselves?

Foodservice

Be ready with zero-alcohol options when your customers ask. State of Play will impress with its flavour, varieties and quality.

To find out more or to place an initial order, reach out to Your Food Connection, State of Play's exclusive Australian distributor.