Interview - Marie Pallas - Honest Gum
What consumers don’t know about chewing gum is that it is chock-full of synthetic ingredients. That is, unless the product is Honest Gum! We spoke with Founder & Director, Marie Pallas, who told us all about what makes Honest Gum so, well, honest!
FFW: Where does Honest Gum come from?
HONEST GUM: Honest Gum is made in Mexico from the tree sap of the sapodilla tree, made exclusively for Honest Gum. It’s a special honest gum formula without any plastics, or synthetics.
FFW: What’s so special about Honest Gum?
HONEST GUM: Because it’s natural and deliciously addictive!
FFW: What’s the difference between this brand and the big commercial brands?
HONEST GUM: Consumers are kept in the dark about what they are chewing because food standards around the globe allow conventional gum brands to hide up to 80 synthetic ingredients in their 'gum base', and these go directly into our bloodstream through our mouths.
FFW: Is it 100% natural and safe to consume?
HONEST GUM: You bet! Honestly 100%.
FFW: Is it gluten free?
HONEST GUM: We are gluten free, vegan friendly, sugar free, dairy free, wheat free. We are also diabetic friendly as Xylitol is one of the lowest sweeteners on the glycemic index.
FFW: What kinds of retailers and other businesses are ideal to sell Honest Gum?
HONEST GUM: Health food stores, independent grocers, fine food grocers, juice bars, delicatessens, pharmacies, etc.
FFW: Can you tell us about the sweetener that is used? Why have you chosen that one?
HONEST GUM: Honest Gum is naturally sweetened with Xylitol — recommended by dentists to reduce plaque build-up and wash away bacteria. We also mix a small amount of Stevia in it.
FFW: Are you planning to introduce any other flavours?
HONEST GUM: Working on it as we speak!
FFW: What are the pack sizes?
HONEST GUM: Pack sizes are 12 pcs, approximately 19g per pack.
FFW: How do you make it easy for your customers to do business with you?
HONEST GUM: Usually the gum is shipped out the next business day.
FFW: What has been the feedback from your retailers and consumers?
HONEST GUM: If it's at the register - it's a hit!
FFW: What do you feel is the best way for your retailers to promote Honest Gum in stores?
HONEST GUM: Position it at point of sale where it will be snapped up as a mindless impulse purchase.