Well and Good

Well and Good

Well and Good manufactures great tasting gluten free and allergy aware food products. Witnessing a child missing out on a birthday cake because he couldn’t consume gluten was what started it all. Seeing the smile on the child’s face when presented with a ‘safe’ cake was all it took to establish Well and Good which now offers a fantastic range of gluten and allergy free cake and bread mixes. Read a little more about the company and their trusted gluten free products.

  • Australian owned company, Australian made products.
  • Managing Director Sam Barak has extensive experience spanning 23 years as an accomplished chef, baker and pastry chef.
  • Sam was involved in the first application in Australia of beneficial bacteria (probiotics) and the Glycemic Index (GI) marketing of food.
  • He also helped pioneer Australia’s smoothies and fruit juice concept, the Texan muffin and the Footy Pie.
  • Quality Assurance Manager Mark Tunchon is a food technology graduate with 20 years of food research and development for many leading food companies including Uncle Toby’s and Pampas Pastry.
  • The Well and Good production plant is one of the few in the world strictly dedicated to allergy free food production.
  • High quality gluten free and allergy free foods.
  • Delicious, cost-effective products that consumers can bake at home and serve to anyone, not just those with dietary intolerances or allergies.
  • Wheat free.
  • Dairy free.
  • Soya free.
  • 100% nut free.
  • Free of egg powders.
  • Free of artificial colours.
  • GMO free.
  • All products are 100% certified Kosher and Halal.
  • All products are suitable for vegans.
  • All products are accessible for people suffering from allergens including gluten, milk, peanuts, sesame seeds, soybeans, tree nuts, crustaceans and fish.


Well and Good recognises that gluten free food is no longer a trend, but a necessity. They offer a range of wholesale gluten free and allergen free bread and cake mixes that can be served with peace of mind to those with strict dietary requirements.

  • Chocolate Mud Cake/ Brownie Mix (In stock 15kg Bag or 4 x 1kg)  
  • Instant Custard Mix (In stock 15kg Bag)
  • Muffin Mix (In stock 15kg Bag or 4 x 1kg)
  • Utility Cake Mix (In stock 15kg Bag)
  • Utility White Cake Mix base for White Mud Cake/Caramel Mud (In stock 15kg or 4 x 1kg)
  • Sponge Swiss Roll Mix (In stock 15kg Bag)
  • Banana Bread (Produced to order 20kg Bag and 4 x 1kg)
  • Cup Cake Mix (Produced to order 15kg Bag)
  • Premium Crusty Bread Mix (In stock 15kg Bag)
  • Biscuit Flour (In stock 15kg Bag)
  • Self Raising Flour (In stock 15kg Bag)
  • Plain Flour (In stock 15kg Bag)
  • Pasta/ Pastry Flour (In Stock 15kg Bag)
  • Premium Biscuit Mix (In Stock 15kg)
  • Continental White & Dark (In Stock 15kg and 4 x 1kg)

Keep the faith … educate your customers that you carry a range of totally healthy, gluten and allergen free products that they can enjoy with confidence.

Retail products

Give your customers peace of mind knowing they can purchase top quality gluten free cake and bread mixes and enjoy them safely.

  • New Rye-less Rye Bread Mix
  • Chocolate Mud Cake Mix
  • Muffin Mix
  • All Purpose Cake Mix
  • Sponge Cake Mix
  • Self-Raising, Plain and Pastry Flour
  • Cup Cake Mix
  • Crusty Bread Mix
  • Marble Cake Mix
  • Chia, Linseed and Sunflower Bread Mix
  • Premium Biscuit Mix

Contact details for Well and Good Cake and Bread Mixes

Phone 03 9769 1515
Service Area Australia Wide

Complete the form below to contact Well and Good Cake and Bread Mixes

Visit Website
Phone 03 9769 1515
Service Area Australia Wide

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