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the wordmistress copywriting services
the wordmistress copywriting services
The ‘insta-worthiness’ of words
Instagram has become ‘The Big Deal’ of food and beverage marketing tools. But what about words? Even the most glorious, mouth-watering, irresistible photo of a cupcake or a bowl of artisanal muesli needs to be backed up by equally powerful copy.
Your products matter! You work hard every single day and put your heart and soul into the foods or beverages you produce. But do enough people hear about them? And is the message you’re sending out really what you want to say?
The way you communicate about your business can often make the difference between being chosen and being overlooked in favour of your competitor. A skilled marketing copywriter can write your materials in a way that conveys the polish, personality and professionalism of your business.
Gina Lofaro, aka ‘the wordmistress’ is a professional copywriter of more than 12 years’ experience. She quickly familiarises herself with clients’ businesses and writes powerful content to suit their brand, product and voice.
Copywriting services
Gina can help you with:
- Website content – Do your brand new website justice with clean, clear content that sells your products and services and positions you where you need to be in the marketplace. Your tired old website will benefit from clearer messaging and a professional ‘copy makeover’.
- Blog posts – Your audience wants to hear from you! Are you the ultimate kombucha, cookie, gelato or bread artisan? What a story you must have to tell! Don’t deprive your would-be customers of the fascinating background behind your products. Or perhaps you import exquisite chocolates, rare mineral waters or exotic truffles. Whatever your story, whatever your claim to fame, it’s time to be seen and heard.
- E-newsletters – Reach out to your customers on a regular basis with news about new products, flavours or formats, recipes, serving suggestions, merchandising ideas and more. Tantalise them by dropping into their inbox and reminding them you’re there.
- Fine food awards submissions – Gina can help you put together your submission so that it’s memorable and articulates your brand perfectly.
- LinkedIn articles – Show off your food cred on LinkedIn and attract interest from would-be customers, suppliers and distributors.
Testimonials
“From the first project Gina undertook for us, her ability to transform content into meaningful words was truly amazing. I do not think I would trust anyone else to do what she does.” Dennis Wang, Dry Aged Wagyu Club (website content)
“The subject of the material required was quite difficult being wild caught barramundi and pitching to a client based in China. I was really impressed by Gina’s enthusiasm, especially having little previous experience writing about wild caught fish. Gina’s professionalism has really shined and stood out, even going as far as looking into the Chinese culture on clean and organic eating and then creating wonderful content that reflects this, something no other copy writers we have used before have done.” Tamara Stanke, Australian Gulf Seafoods (export pitch)
“I found the quality of her work very much aligned with my brand. When she delivers the work, there is little by way of amendments to be done – such is the calibre, standard and work ethics she subscribes to.” Latasha Menon, Latasha’s Kitchen (blogs)
To discuss your copywriting requirements, contact Gina today.
The ‘insta-worthiness’ of words
Instagram has become ‘The Big Deal’ of food and beverage marketing tools. But what about words? Even the most glorious, mouth-watering, irresistible photo of a cupcake or a bowl of artisanal muesli needs to be backed up by equally powerful copy.